ISBN13: 9780324582031 Notes: 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold! Over the years, Boone and Kurtz’s CONTEMPORARY MARKETING has proven to be the premier teaching and learning solution for principles of marketing courses. With each groundbreaking new edition, this bestseller only grows stronger, building on past milestones [...]

A DIY guide to planning, shooting, and sharing great video from USA Today Talking Tech host All kinds of people are creating video for the web: bloggers, small business owners, web show hosts, and corporate marketing departments, to name just a few. How do the best videos get made and go viral? What secrets lie behind [...]

For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power [...]

Launch effective real-time communications to win in today’s always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. “Real time” means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on [...]

The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the “sponsored results” on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in [...]

One of the top social media thought leaders shares her secrets to expanding your business through relationshipsPeople have always done business with people they know, like, and trust. That’s the essence of “relationship marketing.” Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers [...]

Social Media for Business is an insider’s guide to online marketing for the small business owner, manager or entrepreneur who wants to build the right multidimensional Web presence. Guaranteed to boost your social networking IQ, this book invests in your future with tips for sustainable tactics and savvy communications that are proven to deliver the [...]