Any website owner surely understands the value of ranking high in the search results for the keywords that they are targeting. If you think that to achieve it only you need to do is focus on link building then you are wrong about it. Whatever offline search engine optimization that you are doing today must be complemented with an effective SEO content writing for your website. You can get an SEO training course if you want a more formal or heavier approach to this.
But first things first, why do you need to consider search engine optimization or SEO with your content writing? Simply put it is a great addition to your optimization techniques for your website. It keeps your site fresh, as it is widely known that the search engine spiders love to crawl sites that are frequently updated. That would be a great help for your site to rank better.
There are other more basic things that you must know. For instance, before you proceed with your SEO content writing, it is always a good practice to first conduct a keyword research. What is important is that your keyword should be relevant to the main keyword with which you are optimizing your whole website for. One advice for you with your research is to go after those keywords that have low competition and yet still will give you enough traffic.
When you already have your keyword, the next thing that you should do is to put that keyword in the right places within the copy or the article. The most important section is the title. Next, if you have an article that is around 400 to 500 words, then you can place your keyword thrice within the body of the article. Once in the first paragraph, once in the middle of the article, and once in the last paragraph. Just three times would do the trick. This way your copy would not seem like a spam.
You might ask, what about keyword density? And I would say that you should not worry about it too much when you are doing your SEO writing. As long as you have placed your keywords in the title and thrice within the article then you are all find. Because your aim should not always be to feed the search spiders. After all, it is the human readers who would judge your website, and not just your article, if it is indeed a good read. If not everything else would fall down.
Now there are other places in your website or web copy where you can place your keyword and other related keywords. If you are planning on putting a meta description then that is another place to put your keywords. Next would be the tags (especially if your site is a blog), and also the alt text for your image if you are including an image within the article.
You can follow these simple suggestions to help improve your SEO content writing. Admittedly, the most tedious part of it would be the keyword research, nevertheless it is very important and you should still do it. If you want professional help with your website, you can look for Melbourne SEO services so your site would rank better.