YouTube and Video Marketing: An Hour a Day
A complete, task-based guide to developing, implementing, and tracking a video marketing strategy
Online video marketing is crucial in today’s marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization.
If you’re a marketer, advertising professional, consultant, or small business owner, here’s a relevant guide to understanding video marketing tactics, developing a strategy, implementing the campaign, and then measuring results. You’ll find extensive coverage of keyword strategies and video optimization, distribution and promotion strategies to other sites and blogs, YouTube advertising opportunities, and crucial metrics and analysis.
- Written in the popular “Hour a Day” format, which…
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Something definitely worth having a look at for your small business internet marketing plan, is an app that’s popping up. It’s huge in the States, it’s going to catch on here, it’s already starting to catch on, called foursquare. Go ahead, register your business there. It’s pretty easy, head over to foursquare.com. Get yourself an account. Search for your particular business. If it hasn’t got a local business listing, create one. Then what you can actually do is, it’s one of these location based apps that are appearing on the phones. What people are doing, it’s all the rage to check in somewhere, that’s what you do on foursquare.
If I’m down at the local pub I might go ‘at the Corner Hotel’ and anyone that follows me on Facebook sees I have got my foursquare filters directly into my Facebook. So you can see often it’ll pop up, it’ll say, hey, Dave’s down at the Corner Hotel having a beer with Tim or whatever the case may be. That is how people are using it.
How do you, an internet entrepreneur, use it as a local business or for local business search? You can start to do things where you encourage people to check in at your local business. The person who checks in the most, ends up getting mayor status, and you become mayor of a particular area. You might be mayor of Bell city, you might be mayor of the dentist in South Yarra, you might be mayor of whatever and once you claim your listing, you can give mayors’ special discounts.
This works particularly well if you are in stuff like nightclubs or Starbucks.
It did really well in the US. You can basically go and check into a different Starbucks location through local business listing and the mayor of Starbucks gets half price Starbucks while they’re mayor. You log in and show them your iPhone that you’re currently mayor of this particular location and you get half price Starbucks. It’s very competitive because people go back to the Starbucks and check in again and it’s all based on where you are. So I can’t be sitting here in Melbourne and say I’m checking into Starbucks in San Diego. You have to actually be there in the right geo location and it’s all part of that.
The question is how this new search is going to change. In relation to this, you can check some SEO services review. Going back, I don’t use foursquare, I find it a bit of a distraction personally but, for a lot of people, if I’m in a new town in Sydney for example and I’ve got a lot of friends who are on foursquare, I’d go on to foursquare and check where all my friends have been going to eat in Sydney. You can go ‘restaurants in Sydney, where have my friends been going’ and it will show me local business listing, the restaurants my friends go to and check into regularly. Scott’s the mayor of this particular restaurant. He must go there once every three weeks or once every two weeks. I’ll go there to eat. It’s that sort of search that is going to change the world.
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