SECockpit – These days, online businesses have numerous free online marketing techniques to choose from, such as social marketing, forum marketing and more. But writing articles to publicize your website or blog remains one of the best ways to spread the word about your products or services. There are a large variety of reasons for wanting to write your own articles for marketing poropses. You will be able to demonstrate your knowledge in the market you are targeting by writing informative and quality articles on specific topics. Article posting allows you to start accumulating backlinks to your site which is always a positive thing. Essentially, two separate marketing strategies are combined into one: search engine optimization and focused article marketing. Now, if you really want to make the most of your article marketing campaign you have to avoid the mistakes we’ll discuss below.
There are many people that make common blunders like offering up unnecessary content that really offers no benefits for their target market. You need to have a broader view when working with article marketing. If you are narrow-minded in your approach and are only looking to promote your services and easily find backlinks, you may not achieve the best long term results. Don’t assume things, but rather analyze them the right way. Keep in mind that there are inherent differences between quality and popularity, so you should not necessarily judge directories simply by the latter. You will find that pretty much all directories have varying sets of regulations that govern how you can post content. If you want your article to be admitted, you will have to follow the rules. By following the guidelines that the directory has listed, you should be able to get accepted easily, if not fairly quickly as well. Your articles should be well-written and provide the information that your target market wants. It is important to keep in mind that the content you create will reflect on you and affect traffic for awhile. The traffic we are talking about here is, of course, not only the search engine generated type, but also traffic directed to you from directories. Your greatest chance of success will happen if you publish articles that meet the standards of the article directories.
Another mistake made by many article marketers is plagiarizing others work.
In no shape or form is plagiarism acceptable. If your goal is carve a niche for yourself and develop respect in the community, this is the absolute worst move to make. This doesn’t mean you have to come up with a totally innovative idea each and every time you write. Find new ways of expressing older views or find a few new points to a standard argument to make yourself heard.
Apart from this, duplicate content gets ignored by the directories and won’t get published, which puts all your efforts down the drain. It can also potentially lead to a lawsuit from the originator of the article. Make certain that your article is transmitting quality content to your audience that they want to read. Your audience will want to come back and read more of what you have to say. Remember, what you sow is what you reap. Ultimately, you won’t benefit from content that is outright copied from other sources, online or elsewhere. There are no exceptions.
All in all, article marketing can prove to be beneficial for your online business, if you know what you’re doing.
Always make sure to do the requisite research before you begin any new campaign so you now how to achieve the results you desire. It may take time, but soon you’ll see the emerging patterns for what does and does not work. – Keyword Research Tool