In online video marketing, It can be towards your benefit to watch the market trend on hot new tools. There is an fine line between copying someone’s work and leveraging their ideas. This is a idea that hold true throughout this document.
Any thought put into motion, with dedication and undeniable trust is enough to advance you towards success.
So now let’s move into a fantastic online tool. I am a person who is passionate about online video marketing. Using online video is proven to work and can be a very powerful strategy.
The power of YouTube is obvious and I find it one of the best ways to work your online video marketing campaign. Yet there are other services that go hand in hand with YouTube that can improve your rankings and traffic.
What I am referring too is Tumblr. Since 2007 Tumblr has continued to grow in size and capacity. It is now considerd one of the top blogging and micro-blogging sites. It has quickly become the place for established experts to speak on any topic.
online video marketing
The really good thing about Tumblr is it accepts videos and displays them with or without text. The layout is professional and worthy of any business or blog. Squidoo was the dominate force on the web, but Tumblr is now surpassing it.
Tumblr is putting up some amazing numbers. 15 billion view and 2 million plus posting a day are numbers that might surprise some marketers. As a standalone website it is powerful indeed, yet combined that with YouTube or another website and you can see the potential.
A paid version is in the works and will provide even more tools to those that wish to utilize its powerful features. Whether you are a free user or a paid user, it can help in increasing your exposure across the market.
This is how I recommend using Tumblr. Start of with just a standalone YouTube Channel or a WordPress Themed Website. You can have both and most marketers do have both. When you upload a video to YouTube or embed a video into your own website, also upload it to Tumblr. Wait a few weeks to see the improvements. Improvements are usually seen by those that upload at least one video per week and add a little text within the post.
Tumblr has a following that rival YouTube. Keep in mind Tumblr is not like a Facebook or MySpace. Those that use it are a bit more conservative than typical Facebook users. In more areas of the service, you may see a bit of Facebook bashing, yet do not worry about this and look at Tumblr as a marketing tool and not a service to socialize
Using Tumblr is easy to use and can have a very positive effect on your online video marketing. At the most it will take five minutes out of your day to post a new video to your Tumblr account. The ranking, buzz and social power of this service send a powerful dose of link juice to any website or video channel. Yet if you would like to use it as a standalone website, then you can expect results that are similar to Squidoo. That means page ranking in the top 30 of Google.