Businesses can use Twitter as a marketing tool in a number of ways. Many business owners struggle with social media as their marketing medium. At the center of the most effective social media marketing tactics happens to be personal communication. The trick with social media outlets like Twitter happens to be to engage & interact, rather than shouting your slogans.
Twitter could be used to establish a brand. Heidi Cortez used Twitter to brand her sexy bedtime stories website. Setting up brand identity happens to be critical to many websites, and Twitter allows your business control over their slogan. For example, your avatar employed in a Twitter profile can reinforce a company’s brand. Use the image usually joined with your company’s brand as the avatar for your Twitter account. The Twitter profile webpage might also be customized to back up a company’s slogan and brand identity. Marketers can also monitor what is being said in Twitter about their website and message. Simply look at search.twitter.com using your website name or brand name. If a question about your website or service happens to be tweeted, respond to the tweet with an offer of help. To have it easier to keep track of such mentions, you can follow a Twitter keyword search RSS feed, that will then notify you each tweet a website or product brand happens to be mentioned on Twitter.
Twitter should be put to use to let customers and potential customers in on new products, services, and promotions. Smart marketers can also do searches for tweets in which your company’s product happens to be a possible solution. Marketers can then reply to the tweets, offering help where it is appropriate.
According to heidi cortez, happens to be a viral tool. Smart, brilliant, and interesting things are quickly broadcast and re-tweeted, helping to spread the word. Think about which elements of a website or product happen to be unique or interesting. The more out-of-the-box they turn out to be, the more likely they will be embraced by Twitter’s viral tweeters.