If you’ve started to focus on moving your website up in the search engine rankings, you’ve likely discovered that one of the most challenging problems is building backlinks. A backlink, for any newbie reading this post, is a hyperlink from another website to your internet site. Google and the other search engines view this hyperlink as a website pointing to your website and saying “there’s some great stuff over there, go and check it out.” In other words, it is a vote of confidence.
It used to be, in the good old days of the internet, you could just exchange backlinks with other websites. But Google’s on to that and it doesn’t count any more. When two websites link to each other, the backlinks cancel each other out. So you have to discover other techniques to get backlinks.
One technique is article marketing. With article marketing you compose some content that is valuable to your target audience, and then you publish it for use on various article directories and blogs. Article and blog publishers reward you for providing them with posts by including a couple of backlinks to your website. And you decide what these backlinks say and where they go. So if you want to move up the ranks for ‘copywriting for SEO,’ you make that one of your backlinks.
For the best results have the backlinks go several web pages you want to optimize. This enables you to create numerous backlinks to your internet site and optimize several keyword phrases at the same time.
Bonus tip: Link to your posts from social media accounts like Twitter, LinkedIn and Facebook. More individuals will read your posts and some will click on the links in your post to pay your website a visit.
Use these ideas to move forward with your article marketing or get in touch with a website copywriter who knows the ins and outs and can optimize your article marketing. To discover more about SEO view the video under ‘How to Make Your Website a Magnet for the Search Engines’.